Supplier’s involvement in new product development has become inevitable for many organizations, but it is no guarantee to success.
Abounding evidence shows that efforts at involving suppliers in new product development are not always successful, and that the ability of organizations to obtain such benefits varies depending on a range of factors. An estimated 46% of the resources that companies devote to the conception, development and launch of new products go to projects that fail in the marketplace or never make it to market …. Read more at Suite101: Joint New Product Development: How assumptions can make it fail | Suite101
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