Involving suppliers in new product development provides organizations with a range of benefits, including shorter development time, better quality products, and lower cost of development.
This article sets out to explore some of the best practices and some of the most common pitfalls associated with suppliers’ involvement in new product development. To achieve this, seven case studies of product development in one organization are discussed, presenting practices through which the organization has been able to solve the development challenges and successfully launch the new products.
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